After just half a year, Cialis (tadalafil), the most recent oral impotence treatment on the market in the United States, is challenging Viagra (sildenafil) for share of the erectile dysfunction market. Now Cialis leads in latest medication initiations by urologists. ICOS Corporation is marketing Cialis (tadalafil) via Lilly ICOS LLC, that is a joint venture among ICOS Corporation /Nasdaq: ICOS/ and Eli Lilly and Company /NYSE: LLY/. Cialis is the only oral medication for ED which improves erectile function of most men up to thirty six hours. It can be used oblivious to food.

Cialis Leads in latest Treatment Initiations

In accordance with ImpactRx, the market research company (it traces the habits of a high prescribing doctors’ panel and can reflect arising tendencies in physicians’ offices these days), American urologists initiated medication with Cialis last month at a rate of over two-to-one above every of the other oral erectile function treatments. Actually, Cialis represented 56% of new urologists’ medication initiations in April, in comparison with 23% for Viagra 21% and for Levitra (vardenafil).

According to IMS data, one more market information source, in April, Cialis had 30% of new treatment for erectile dysfunction prescribed by urologists, in comparison with 54% for Viagra 16% and for Levitra.

In April, almost two thirds of men who used oral treatment for ED switched to Cialis. Below you can find information from ImpactRx® about new prescriptions share written that month by doctors who have changed ED treatment for their patients from one product to another one.

CIALIS: 60 percent by Primary Care Physicians, 69 percent by Urologists

VIAGRA: 4 percent by Primary Care Physicians, 5 percent by Urologists

An independent clinical study showed that more men chose Cialis as their treatment after taking diverse oral ED medicines, mostly because of duration of the drug effect. It can explain why a lot of men with ED that use oral medicines are just switching to Cialis.

The percentage of new-fangled prescriptions given by all the doctors for oral erectile dysfunction treatments in April was following: 19% Cialis, 14% Levitra; and 67% Viagra. Vice president of marketing of ICOS Corporation, Leonard Blum said that the quick Cialis success in the United States is like the trend which we watched when it became obtainable in other regions. Cialis (tadalafil) claimed Market shares of 19% to 39% throughout Europe, and sometimes higher in other markets. In the 1st quarter of the year 2004, Cialis attained $108 million in worldwide sales. Over 2 million men all over the world have been cured with Cialis from the time of its first introduction internationally last year.

Blum added, “For all of us, the amount of Cialis prescriptions given out by urologists is actually one of the most significant factors of prospect trends as urologists are the ED treating experts. We hoped that urologists could be the fastest Cialis adopters, and the data show these specialists, as their colleagues abroad, are choosing Cialis as their preferred medication”.

Cialis is just changing physicians and patients’ attitude towards ED treatment by giving two significant advantages: a 36-hour distance for intimacy and the possibility to take the pill with no regard to food, and the ability not to be afraid that high-fat food can reduce the medicine absorption.

“The market place does tell us that men together with their partners are really making good use of the Cialis benefits,” reported Matt Beebe, US brand team leader, Lilly ICOS LLC. “Men may use Cialis on Friday evening and opt for the best moment for intimacy till Sunday morning. Since Cialis acts for as much as 36 hours, it permits a man and his lover to relax, don’t plan intimacy and just let it occur in the right moment for them.”

Cialis that was approved by the Food and Drug Administration in November, 2003 for the ED treatment is the only oral treatment for erectile dysfunction that improves erectile function as much as 36 hours in the majority of men. Cialis can be used with no regard to what a patient eats. The Cialis absorption isn’t decreased by food, high-fat food including. At this time Cialis is available in over sixty countries, such as Australia, Brazil, Canada, Mexico, the USA and European countries. Over 2 million patients all over the world have been cured with Cialis from the time of its first appearance at the beginning of 2003.

Cialis is accessible only by prescription and isn’t for everybody. Those men who are taking nitrates, usually taken for chest pain, or alpha-blockers for treating prostatitis or hypertension, shouldn’t use Cialis. These combinations can result in a sudden blood pressure reduction.

Men ought to discuss their health condition with their GPs to make sure that Cialis fits them and that they’re enough healthy for sexual activity.

The most common adverse events connected with Cialis are headache, delayed backache, upset stomach, and muscle ache. Though rare, those who have an erection for over 4 hours must see their doctor immediately. Men shouldn’t have alcohol in excess when using Cialis. Studies of Cialis weren’t designed to assess numerous attempts of intercourse after taking a single dose.